Stop guessing—start knowing! Discover how IVR surveys can revolutionize your customer feedback, market research, and business strategies. Try it today and see the difference.
An Interactive Voice Response (IVR) survey is an automated telephone survey system that allows organizations to collect feedback from respondents using pre-recorded voice prompts and touch-tone keypad or voice responses. IVR surveys are commonly used for customer feedback, market research, employee satisfaction, and various other data collection purposes.
IVR surveys provide an efficient and scalable way to collect feedback, automate data collection, and improve customer engagement. Here are some key benefits.
IVR surveys reduce the need for live agents, making them a cost-efficient solution for collecting feedback.
They can handle a large volume of calls simultaneously, making them ideal for organizations of all sizes.
Respondents can participate in surveys at their convenience, improving response rates.
Provides respondents with a sense of privacy, encouraging more honest feedback.
Reduces human error and ensures consistency in survey delivery.
Responses are captured instantly, allowing for timely analysis and decision-making.
An IVR survey typically follows these steps:
The survey is initiated by either the organization calling the respondent or the respondent calling into the survey line.
A pre-recorded voice message welcomes the respondent and explains the purpose of the survey.
Depending on regulations and survey type, respondents may be asked to provide consent before proceeding with the survey.
Questions are presented one at a time, and respondents can provide answers using their phone keypad (e.g., "Press 1 for Yes, Press 2 for No") or voice recognition.
Responses are recorded and stored in a database for analysis.
Once all questions are answered, a closing message thanks the respondent for their participation.
IVR surveys are used across various industries to collect feedback, measure satisfaction, and improve customer engagement. If you're exploring different survey methods, check out our Survey Alternatives to find the best fit for your needs.
Collect feedback on recent interactions with a company’s products or services.
Gather insights about customer preferences, trends, and behaviors.
Obtain patient feedback on the quality of care and services received.
Measure employee satisfaction and workplace environment.
Conduct surveys to gauge public opinion on political issues or candidates.
Assess attendee experiences at events, conferences, and trade shows.
Compare IVR surveys with online and live agent surveys to determine the best method for collecting customer feedback and engagement. If you're looking for a robust voice-based alternative to traditional online surveys, check out our SurveyMonkey alternative.
| Feature | IVR Surveys | Online Surveys | Live Agent Surveys |
|---|---|---|---|
| Cost | Low to Moderate | Low | High |
| Speed | Immediate | Immediate | Slower |
| Convenience | High (phone-based) | High (web-based) | Moderate (agent required) |
| Engagement | Moderate | High | High |
| Personalization | Limited | High | High |
| Response Rate | Higher than online surveys | Lower response rates | Higher response quality |
| Automation | Fully automated | Partially automated | Manual (human agent) |
| Availability | 24/7 | 24/7 | Limited to agent hours |
| Data Collection | Real-time | Real-time | Delayed (manual input) |
Setting up an IVR survey is simple and efficient. Follow these steps to design and launch an automated phone survey that collects valuable insights.
Determine what you want to achieve—customer satisfaction, employee feedback, market research, etc.
Keep questions short and easy to understand, ensuring they fit within a voice-based format.
Decide if users will respond via DTMF (keypad inputs) or voice recognition.
Use a reliable IVR survey platform like Sigma Voice for seamless setup and execution.
Map out how questions will be structured, including skip logic for relevant follow-ups.
Use natural-sounding TTS (text-to-speech) or professional voice recordings for clarity.
Run sample calls to check for errors, misinterpretations, and overall flow.
Deploy to your target audience and monitor responses in real-time.
Review collected data, identify trends, and adjust future surveys for improved engagement.
Follow these best practices to optimize your IVR surveys for higher response rates, better engagement, and actionable insights.
Aim for 3-5 minutes to prevent drop-offs and maintain engagement.
Avoid complex or lengthy questions to ensure easy comprehension.
Let respondents know how many questions remain to encourage completion.
Allow users to exit the survey at any time to maintain a positive experience.
Ensure the IVR system is responsive to mobile and landline users alike.
Run pilot tests to identify and fix any issues before full deployment.
At Sigma Voice, we offer cost-effective, flexible pricing plans for IVR surveys to help businesses collect valuable customer feedback efficiently. Whether you're conducting a single survey or running large-scale feedback campaigns, we provide solutions that scale with your needs.
No contracts or commitments—pay only for the surveys you run. Ideal for one-off or occasional surveys with flexible usage.
Reduce costs for high-volume surveys with our bulk pricing options. Perfect for organizations that need to conduct surveys across large customer bases.
Best suited for businesses with regular survey needs. These plans provide lower per-survey costs, priority features, and detailed reporting tools to streamline your survey processes.
Interested in finding the best pricing plan for your IVR surveys? Request a custom quote today! Our team is here to help you determine the most cost-effective solution for your specific survey needs.
When conducting IVR (Interactive Voice Response) surveys, it's essential to comply with industry regulations and legal guidelines to ensure ethical and lawful practices. Sigma Voice is committed to helping you navigate these compliance requirements while maintaining the highest standards of customer privacy and data security.
Adhere to the Telephone Consumer Protection Act (TCPA) and Do Not Call (DNC) regulations. Before conducting IVR surveys, make sure you have obtained explicit consent from recipients, especially for non-emergency automated calls.
Ensure that survey recipients have opted in to receive automated calls. It is critical to provide a clear and easy way for participants to opt-out of receiving future calls, in line with TCPA regulations.
Inform recipients at the beginning of the IVR survey about the purpose of the call, who is calling, and how their feedback will be used. Avoid misleading messages and ensure that participants are fully informed about the survey.
Ensure compliance with federal and state regulations on calling hours. Generally, IVR surveys should be conducted between 8 AM and 9 PM in the recipient's local time zone.
Protect the privacy and confidentiality of survey respondents' personal information. Comply with data protection regulations such as GDPR or CCPA where applicable, ensuring that sensitive data is securely stored and handled.
Certain surveys related to emergency alerts, healthcare, or public safety may be exempt from some regulations. Ensure your survey qualifies for these exemptions before proceeding without obtaining prior consent.
For more detailed guidance on compliance, please consult a legal expert or refer to our Terms of Service to ensure that your IVR survey campaigns follow the appropriate regulations.
IVR surveys are a powerful tool for businesses and organizations looking to collect structured feedback in an efficient and cost-effective manner. They provide valuable insights that can help improve customer service, employee engagement, and operational efficiency. When designed and executed properly, IVR surveys can be an invaluable component of any feedback strategy. For guidance on crafting effective surveys, check out our IVR Survey Questions.
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