Make data-driven decisions for your IVR surveys with our powerful ROI calculator. Whether you're planning a new campaign or optimizing an existing one, this tool helps you estimate costs, forecast responses, and achieve the best return on your investment.
Use this calculator to estimate the potential cost and expected responses for your IVR survey. The per minute rate is based on 12 cents per minute, though rates may vary based on volume and specific needs. Values are estimates based on industry averages.
Human Answers
Machine Answers
No Answers
Completed Surveys
Total Cost
Total Minutes
The IVR survey report shows the call disposition for each phone number dialed.
Interactive Voice Response (IVR) surveys are a powerful tool for gathering feedback and insights from your audience. Whether you're conducting market research, polling, or gathering customer feedback, understanding the potential costs and expected responses is crucial to optimizing your survey campaigns.
Easily estimate costs and responses for your IVR survey using our ROI calculator. Whether you're conducting market research, polling, or customer feedback, this tool provides valuable insights to help you plan effectively.
The number of phone numbers you plan to call. A larger contact list increases the potential reach and the number of responses you can obtain. However, it also affects the total cost of your campaign.
Example Input: 50,000 contacts
The total duration of your survey in minutes. Longer surveys provide more in-depth data but can lead to higher costs and lower completion rates.
Example Input: 5 minutes
This represents the percentage of calls answered by a live person. Industry averages typically range from 10% to 30%, depending on factors such as call timing, caller ID visibility, and list quality.
Example Input: 15% (Industry averages range from 10% to 30%)
The percentage of human-answered calls that result in a fully completed survey. A higher completion rate indicates more engagement with the survey content.
Example Input: 25%
Once you've entered your inputs, the calculator provides the following key estimates:
Based on the example inputs, with a 15% human answer rate for 50,000 contacts:
Calculation: 50,000 x 15% = 7,500 human answers
The number of completed surveys based on the completion rate of human answers. With a 25% completion rate:
Calculation: 7,500 x 25% = 1,875 completed responses
The estimated cost is calculated by considering different billing aspects, such as charges for human and machine-answered calls.
Billing Assumptions:
Calculation:
Total Estimated Cost: $2,355.00
Several factors can impact your survey's effectiveness and cost-efficiency:
To maximize ROI, consider the following:
Using our IVR Survey ROI Calculator, you can make data-driven decisions that help you optimize your automated phone surveys while staying within budget. Whether you’re running a small-scale survey or a large nationwide campaign, understanding these key metrics will enable you to achieve better results and maximize your return on investment.
Ready to get started? Try our IVR Survey ROI Calculator today and gain valuable insights into your next campaign!
Q1: What is the IVR Survey ROI Calculator?
A1: The IVR Survey ROI Calculator is a tool designed to help you estimate the potential cost and expected responses for your IVR survey campaign. It provides insights based on industry averages and helps you plan effectively.
Q2: How do I use the calculator?
A2: Simply enter the number of contacts, survey length in minutes, human answer rate, and survey completion rate. The calculator will provide an estimate of the total number of human answers, expected responses, and projected cost.
Q3: What does the "Number of Contacts" field represent?
A3: The "Number of Contacts" field refers to the total number of phone numbers that will be called during the survey campaign. This input helps determine the potential reach of your survey.
Q4: How is the "Human Answer Rate" calculated?
A4: The human answer rate represents the percentage of total calls that are answered by a person. This varies based on factors such as call timing, caller ID recognition, and the quality of the contact list.
Q5: What is the "Survey Completion Rate"?
A5: The survey completion rate is the percentage of human-answered calls that result in a completed survey. It reflects the effectiveness of your survey script and the engagement level of respondents.
Q6: How are answering machines factored into the cost?
A6: Answering machines are typically charged for a shorter duration than human answers. In our calculator, they are estimated at 0.5 minutes per call, while human answers are charged at 0.2 minutes unless the survey is completed.
Q7: What is included in the total cost calculation?
A7: The total cost is calculated based on the estimated call minutes for both answering machine and human-answered calls, as well as the per-minute rate applied to the total call duration.
Q8: How accurate are the results from the calculator?
A8: The results provided by the calculator are estimates based on industry averages. Actual performance may vary depending on the quality of the phone list, call timing, and survey content.
Q9: Can I adjust the input values to explore different scenarios?
A9: Yes, you can enter different values to explore various scenarios and better understand how different factors impact response rates and costs.
Q11: Is there an option to save or download the results?
A11: Currently, the calculator provides on-screen results, but you can manually record them for future reference or discussions with your team.
Q12: Who can benefit from using this calculator?
A12: Organizations conducting opinion polls, market research, political surveys, and customer feedback initiatives can benefit from using the IVR Survey ROI Calculator to plan and budget their campaigns effectively.
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