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Last Updated: Fri, May 5, 2023

Automated Calling Systems: How Do They Work?

Learn how automated calls work and how an automatic calling system can grow your organization through more efficient communication.

What is an automated calling system?

An automated calling or voice broadcasting system utilizes telephony technology to place multiple phone calls at during a short period to a group of contacts.

How does an automated call work?

An automated phone call plays a pre-recorded audio message to the recipient. The audio message can be generated by a human voice or a text-to-speech voice.

Why use an automated voice messaging system?

The main reason to use automated calling is to communicate faster with a large group of contacts. The purpose of an automated call could be a product announcement, emergency notice or customer service reminder. Automated phone surveys are a great way to collect valuable feedback from customers.

Are automated calls legal?

The answer is yes if you comply with federal and state regulations. It's important to stay up-to-date with these laws to ensure legal compliance with automated calls. One important piece to obtain express written consent as you do for email marketing campaigns with Mailchimp or Contsant Contact.

What are the benefits of using automated call systems?

Automated call systems save organizations time and money by increasing efficiency and productivity. The increase in communication improves customer satisfaction which can increase sales.

What are automated messages?

Automated messages are pre-scheduled messages. These messages are sent to a recipient at a specific date and time. They result in a more timely, personalized connection with your contacts. A couple of popular examples are below.

  • Birthday call
  • Anniversary call
  • Holiday wishes

On-premise on hosted? Which is better?

There are generally 2 options with automated calling systems. You can purchase automated calling software or use an automated calling service.

An on-premise system may be the best option if you have a very small list of contacts, like 100 or fewer. With 1 phone line, it will be able to call 100 contacts in about 2 hours.

For larger contact lists, more phone lines may be required to send calls within a reasonable time frame. If time is not a concern, an on-premise solution makes sense.

If sending your audio message to a larger number of contacts quickly is required, a hosted automatic calling system like Sigma Voice may be a great option. You can try Sigma Voice for free to see if it makes sense for your use case.

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Mark Hamilton profile picture Verified Customer

Mark Hamilton

Nonprofit Organization

Sigma Voice exceeded our expectations for our call out needs. When we needed changes made they were happy to do so and performed changes in a timely manner. I highly recommend Sigma Voice.

Pedro Hernandez profile picture Verified Customer

Pedro Hernandez

Medical Offices

This service is fantastic. Setting up automated calls is super easy and affordable. I highly recommend it.

Emma Otto profile picture Verified Customer

Emma Otto

Retail Store

We have used SigmaVoice for our business for a few years now, and it has been a very good experience. The website is simple, straightforward, and easy to navigate. Customer service is excellent; professional and prompt.

Haith Johnson profile picture Verified Customer

Haith Johnson

Retail Store

Absolutely LOVE THIS SERVICE!!! I recommend using Sigma Voice for any growing business!! We have got great responds & is a good way to stay in touch with your customers base! Helps us to turn customers to Loyal Customers to VIP Customers!!!

Kristin Taylor profile picture Verified Customer

Kristin Taylor

Senior Living

Sigma Voice was so easy to set up. I needed to get an immediate message out to my 60+ family members. It’s affordable, the reports are amazing, and the customer service is beyond what I expected on a Sunday afternoon. Highly recommended!

Ken Doke profile picture Verified Customer

Ken Doke

Nonprofit Organization

I have been using Sigma Voice for a few years now on a number of campaigns. They have always been reliable and competitive. Their customer service is phenomenal. I highly recommend.

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