Expressed written consent (EWC) is permission for something that is given specifically in writing. Learn how to obtain EWC from your contacts for automated calling and mass texting communications.
EWC is clearly defined in the Telephone Consumer Protection Act 47 U.S.C. § 227. It is required prior to receiving automated phone calls or text messages. Essentially, your contacts must agree to receive communications from your organization.
In addition to actual handwritten consent, it may also be obtained from an email message, text message or an web form.
There are several ways to ensure you've obtained EWC.
Website Terms Of Service
Email Message
Text Message
Opt-In Sign Up Form
Below are a few examples from websites you may be familiar with.
hyundaiusa.com
I consent to receiving telemarketing calls or texts at this number using an automatic telephone dialing system by, or on behalf of, Hyundai and its authorized dealers. I understand I do not have to consent in order to purchase any products or services. Carrier charges may apply.
aaa.com
Mobile Consent Agreement*
I agree to receive future calls on my mobile number from AAA (or on AAA's behalf) regarding my membership or insurance, including renewal reminders, and other offers. These calls may use an automatic telephone dialing system, a prerecorded voice message, or text message. Providing my consent is not a condition to the purchase of any AAA good or service.
amazon.com
ELECTRONIC COMMUNICATIONS
When you use Amazon Services, or send e-mails, text messages, and other communications from your desktop or mobile device to us, you may be communicating with us electronically. You consent to receive communications from us electronically, such as e-mails, texts, mobile push notices, or notices and messages on this site or through the other Amazon Services, such as our Message Center, and you can retain copies of these communications for your records. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.
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Expressed written consent (EWC) is permission for something that is given specifically in writing. Learn how to obtain EWC from your contacts for automated calling and mass texting communications.
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