Get your 30 day free trial with 100 free calls or texts! Sign Up Free

6 Recession Marketing Strategies To Help Your Business Thrive

Marketing during a recession can be challenging, but there are strategies that can help businesses maintain and even grow their customer base.

Marketing during a recession can be challenging, but there are strategies that can help businesses maintain and even grow their customer base. Here are some of the best strategies for recession marketing:

  1. Keep in touch with existing customers: Maintaining communication with existing customers is important, as it helps to build loyalty and retain business. Mass email, automated calling and mass texting are cost-effective ways to keep in touch with customers.
  2. Offer discounts and promotions: Offering discounts and promotions can help attract new customers and encourage existing customers to continue doing business. This can be a win-win for both the customer and the business.
  3. Focus on customer value: Focusing on the value that a product or service provides to the customer, rather than just its price, can help set a business apart during a recession.
  4. Utilize social media: Social media is a cost-effective way to reach a large audience, and can be a great way to connect with customers and build brand awareness.
  5. Leverage referral marketing: Encouraging customers to refer friends and family to a business can help generate new leads and increase sales.
  6. Emphasize customer service: Providing excellent customer service can help build trust and loyalty with customers, which can be especially important during a recession.

In conclusion, recession marketing requires a focus on cost-effectiveness, value, and customer relationships. By implementing these strategies, businesses can maintain and grow their customer base during a difficult economic climate.


Some frequently asked questions.

A: Marketing during a recession requires a focus on cost-effectiveness and value. Consider keeping in touch with existing customers through cost-effective channels like mass email, automated calling, and mass texting. Offering discounts and promotions can also help attract new customers and encourage repeat business. Utilizing social media and referral marketing can also be effective ways to reach a wider audience. Above all, emphasize customer service and provide excellent value to your customers.

A: Yes, investing in marketing during a recession can actually be a smart move. While it may seem counterintuitive to spend money on marketing when revenue is down, it can help to maintain or even increase your customer base. Plus, with many businesses cutting back on marketing during a recession, it can be an opportunity to stand out from the competition.

A: In general, you should prioritize cost-effective marketing tactics that allow you to reach a wide audience. This might include email marketing, social media marketing, and search engine optimization (SEO). You may also want to consider retargeting ads, which can help to reach customers who have shown interest in your business in the past.

A: During a recession, it's important to find ways to stand out from your competition. One approach is to emphasize the value that your product or service provides to customers, rather than just focusing on price. You could also try offering a unique product or service that sets you apart, or emphasizing exceptional customer service.

A: While it's always important to balance new customer acquisition and customer retention, during a recession it may be more cost-effective to focus on retaining your existing customers. This is because it typically costs more to acquire new customers than to retain existing ones. However, this doesn't mean that you should neglect new customer acquisition entirely - you'll still need to attract new customers to grow your business over the long term.


We're Seeing Stars

Andrenia Burgis profile picture Verified Customer

Andrenia Burgis

Political Campaign

This is the first time I used this company and am extremely pleased with the excellence in customer service. There was no need large or small that was not met. I highly recommend them!!!

Ken Doke profile picture Verified Customer

Ken Doke

Nonprofit Organization

I have been using Sigma Voice for a few years now on a number of campaigns. They have always been reliable and competitive. Their customer service is phenomenal. I highly recommend.

Haith Johnson profile picture Verified Customer

Haith Johnson

Retail Store

Absolutely LOVE THIS SERVICE!!! I recommend using Sigma Voice for any growing business!! We have got great responds & is a good way to stay in touch with your customers base! Helps us to turn customers to Loyal Customers to VIP Customers!!!

Mark Hamilton profile picture Verified Customer

Mark Hamilton

Nonprofit Organization

Sigma Voice exceeded our expectations for our call out needs. When we needed changes made they were happy to do so and performed changes in a timely manner. I highly recommend Sigma Voice.

Emma Otto profile picture Verified Customer

Emma Otto

Retail Store

We have used SigmaVoice for our business for a few years now, and it has been a very good experience. The website is simple, straightforward, and easy to navigate. Customer service is excellent; professional and prompt.

Kristin Taylor profile picture Verified Customer

Kristin Taylor

Senior Living

Sigma Voice was so easy to set up. I needed to get an immediate message out to my 60+ family members. It’s affordable, the reports are amazing, and the customer service is beyond what I expected on a Sunday afternoon. Highly recommended!

Pedro Hernandez profile picture Verified Customer

Pedro Hernandez

Medical Offices

This service is fantastic. Setting up automated calls is super easy and affordable. I highly recommend it.

Sigma Voice Icon

Enhance Communication with
Sigma Voice

Get started free

Discover tailored support for your communication needs. Collaborate with a Sigma Voice expert to develop a custom IVR, SMS, and Voice Broadcasting strategy that aligns with your unique business objectives.


Schedule consultation

Popular Posts From Our Blog

Check out the Sigma Voice blog to learn about mass calling and texting best practices.