In this blog post, we'll discuss the importance of polling and explore three popular methods of conducting polls: voice broadcast, bulk text messaging, and hosted IVR polling campaigns.
Polling is the process of gathering information by asking people for their opinions or preferences on a particular topic. This can be done through a variety of mediums, including phone calls, text messages, email, and even social media. In this blog post, we'll explore three popular methods of conducting polls: voice broadcast, bulk text messaging, and hosted IVR polling campaigns. We'll also compare these methods to email blasts and explain why they tend to have lower response rates.
Voice broadcast polling is a method of conducting polls by using automated voice messages to reach a large audience. With this method, a pre-recorded message is sent to a list of phone numbers, asking the recipient to respond to a series of questions by pressing the corresponding numbers on their phone's keypad. The responses are then recorded and analyzed to determine the results of the poll.
One of the key advantages of voice broadcasting is its ability to reach a large audience quickly and efficiently. Since the messages are automated, they can be sent out to thousands of people simultaneously, saving time and resources. Additionally, the interactive nature of the messages can help engage respondents and encourage them to participate in the poll.
Bulk texting polling is another method of conducting polls that uses automated messages to reach a large audience. With this method, a pre-written text message is sent to a list of phone numbers, asking the recipient to respond to a series of questions by replying with a specific keyword or number. The responses are then recorded and analyzed to determine the results of the poll.
Like voice broadcast polling, bulk text messaging polling offers the advantage of reaching a large audience quickly and efficiently. It can also be more cost-effective than other methods since it doesn't require expensive hardware or software.
A hosted IVR polling campaign is a more advanced method of conducting polls that uses interactive voice response (IVR) technology to create a more engaging and personalized experience for respondents. With this method, the respondent is guided through a series of questions by an automated voice, which can provide additional information and context for the poll.
One of the key advantages of hosted IVR polling campaigns is their ability to provide a more personalized and engaging experience for respondents. Since the voice is automated, it can be programmed to respond to the respondent's answers in real-time, providing additional information or clarification as needed. This can help improve response rates and provide more accurate results.
While email blasts are a popular method of reaching a large audience, they tend to have lower response rates than other methods of polling. This is because emails can be easily ignored or deleted, especially if they are not personalized or relevant to the recipient.
Additionally, emails may not be the most effective method of reaching certain demographics, such as older or less tech-savvy populations. Voice broadcast, bulk text messaging, and hosted IVR polling campaigns can be more accessible and user-friendly for these populations, helping to improve response rates and accuracy.
Polling is an important tool for gathering information and opinions from a large audience. Voice broadcast, bulk text messaging, and hosted IVR polling campaigns are all effective methods of conducting polls, each with their own advantages and disadvantages. By understanding the benefits of each method and choosing the one that best suits your needs, you can create more effective and accurate polls that help you make informed decisions.
Some frequently asked questions.
A: The most effective polling method will depend on your specific needs and the demographics of your audience. Voice broadcast, bulk text messaging, and hosted IVR polling campaigns are all effective methods, but some may be more accessible or user-friendly for certain populations than others. Consider your audience and the nature of the poll when choosing a method.
A: There are several ways to increase the response rate for your poll, such as making it short and straightforward, providing incentives for participation, and using personalized messaging. Additionally, using a method that is more accessible and user-friendly for your audience, such as hosted IVR polling campaigns, can help improve response rates.
A: Yes, social media can be a great platform for conducting polls, especially if you have a large following or are targeting a specific demographic. Polling on social media can be done through tools like Twitter polls or Facebook polls, which allow you to create and share your poll with your followers.
A: Once you've collected responses to your poll, you'll need to analyze the results to draw conclusions and make informed decisions. This can be done using data analysis tools, such as Excel or Google Sheets, or by using a polling software that provides automated analysis and reporting. Make sure to review the results carefully and consider any biases or limitations that may impact the accuracy of the results.
A: Some common mistakes to avoid when conducting a poll include asking leading questions, using ambiguous or confusing language, failing to provide context or background information, and selecting a method that is not accessible or user-friendly for your audience. Make sure to carefully design and test your poll before distributing it to ensure that it is effective and accurate.
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Check out the Sigma Voice blog to learn about mass calling and texting best practices.