Get your 30 day free trial with 100 free calls or texts! Sign Up Free

How To Increase Nonprofit Email Open Rates 2024

In order for your email message to be seen and opened, it must land in the inbox. Check out these suggestions to make the biggest impact with your email marketing campaigns.

What is "Email Open Rate"?

Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. One of the main metrics marketing consultants use to determine the success of an email campaign is the email open rate.

What is the average Email Open Rate for Nonprofits?

According to MailChimp, the average open rate for non-profit organizations is 25.17%. That's just about 1/4 of the subscribers.

The average email open rate for all industries analyzed is 21.33%.

So non-profits have above average open rates.

The problem with sending emails in bulk is that about 75% of your subscribers won't actually read your message. That's 3 out 4 people.

A phone call broadcast and text message broadcast will reach 95% or more of your subscribers.

How to improve email open rates?

Below are several easy to implement ideas to increase open rates right away.

Avoid the spam folder

  1. Make sure that your recipients have chosen to opt-in to receive your emails
  2. Ask email recipients to add your email address to their address book
  3. Include a clear unsubscribe link that is active for 30 days or more
  4. Use accurate header information, including subject line and sender information
  5. Use Mail Genius free tool before sending your email campaign to see your spam score.

Personalization is key

  1. Use the subscriber's name in the greeting like Hello [First Name]!
  2. Email content based on your contact’s interests.
  3. Create calls to action that are relevant. For example, ask a donor to consider an additional gift or offer a long-time volunteer a new opportunity.

Mobile Friendliness

  1. Use a responsive design that changes based on how the reader is accessing the email.
  2. Enlarge links and calls to action so they're easier to click.
  3. Reduce the size of your images to fit a mobile screen.

Hopefully, these suggestions will help you improve open rates for your nonprofit organization. In addition to email campaigns, nonprofits use voice broadcasting because it allows them to connect with 95%+ of their volunteers and donors by phone. Voice broadcasting is a mass communication technology that plays an audio recording to a list of hundreds or thousands of phone numbers whether a person answers or a machine answers the phone. Contact us to learn more.

We're Seeing Stars

Ken Doke profile picture Verified Customer

Ken Doke

Nonprofit Organization

I have been using Sigma Voice for a few years now on a number of campaigns. They have always been reliable and competitive. Their customer service is phenomenal. I highly recommend.

Andrenia Burgis profile picture Verified Customer

Andrenia Burgis

Political Campaign

This is the first time I used this company and am extremely pleased with the excellence in customer service. There was no need large or small that was not met. I highly recommend them!!!

Kristin Taylor profile picture Verified Customer

Kristin Taylor

Senior Living

Sigma Voice was so easy to set up. I needed to get an immediate message out to my 60+ family members. It’s affordable, the reports are amazing, and the customer service is beyond what I expected on a Sunday afternoon. Highly recommended!

Mark Hamilton profile picture Verified Customer

Mark Hamilton

Nonprofit Organization

Sigma Voice exceeded our expectations for our call out needs. When we needed changes made they were happy to do so and performed changes in a timely manner. I highly recommend Sigma Voice.

Pedro Hernandez profile picture Verified Customer

Pedro Hernandez

Medical Offices

This service is fantastic. Setting up automated calls is super easy and affordable. I highly recommend it.

Emma Otto profile picture Verified Customer

Emma Otto

Retail Store

We have used SigmaVoice for our business for a few years now, and it has been a very good experience. The website is simple, straightforward, and easy to navigate. Customer service is excellent; professional and prompt.

Haith Johnson profile picture Verified Customer

Haith Johnson

Retail Store

Absolutely LOVE THIS SERVICE!!! I recommend using Sigma Voice for any growing business!! We have got great responds & is a good way to stay in touch with your customers base! Helps us to turn customers to Loyal Customers to VIP Customers!!!

Sigma Voice Icon

Enhance Communication with
Sigma Voice

Get started free

Discover tailored support for your communication needs. Collaborate with a Sigma Voice expert to develop a custom IVR, SMS, and Voice Broadcasting strategy that aligns with your unique business objectives.


Schedule consultation

Popular Posts From Our Blog

Check out the Sigma Voice blog to learn about mass calling and texting best practices.