In order for your email message to be seen and opened, it must land in the inbox. Check out these suggestions to make the biggest impact with your email marketing campaigns.
Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. One of the main metrics marketing consultants use to determine the success of an email campaign is the email open rate.
According to MailChimp, the average open rate for non-profit organizations is 25.17%. That's just about 1/4 of the subscribers.
The average email open rate for all industries analyzed is 21.33%.
So non-profits have above average open rates.
The problem with sending emails in bulk is that about 75% of your subscribers won't actually read your message. That's 3 out 4 people.
A phone call broadcast and text message broadcast will reach 95% or more of your subscribers.
Below are several easy to implement ideas to increase open rates right away.
Avoid the spam folder
Personalization is key
Hopefully, these suggestions will help you improve open rates for your nonprofit organization. In addition to email campaigns, nonprofits use voice broadcasting because it allows them to connect with 95%+ of their volunteers and donors by phone. Voice broadcasting is a mass communication technology that plays an audio recording to a list of hundreds or thousands of phone numbers whether a person answers or a machine answers the phone. Contact us to learn more.
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Check out the Sigma Voice blog to learn about mass calling and texting best practices.
25% email open rates mean that 75% of your subscribers do not read your email messages. This could lead to lost revenue. Fortunately, there are 2 simple ways to boost your email marketing strategy fast.
Expressed written consent (EWC) is permission for something that is given specifically in writing. Learn how to obtain EWC from your contacts for automated calling and mass texting communications.